Ditterent commercials

CESL AE2
Leo
09/07/2008

Different Commercials

The commercials provide a lot of information such as a nation is character and its culture. Each country has differences in advertising. There are differences between American and Korean advertisements that include difference in expression, differences in the level of sexual presentation, and in their competitive manner.

First, the American ads and the Korean ads have different kinds of expression. American ads are direct in expression, while Korean ads are indirect in expression. For example, in a “head on” ad, it is a treatment for when you have a bruise on your head. The scenes in the ad are repeated so much that it makes viewers remember the product for a long time. The Korean ads are indirect in expression. For example, one medicine ad displays ads that said, “If your child bruises their body, what medicine would you choose?” It makes customers think.

Second, the American ads and the Korean ads have differences in the level of sexual presentation. The American ads don’t care about the level of sexual content in their ads. For example, in the Snickers ad, the man is eating the Snickers. The other man is eating the man’ snickers and kissing. If the Korean company made the same ad, the government would stop it, because the sexual ads might have bad effects on children and young people.

Third, the American ads and the Korean ads have differences in their competitive manner. The American ads display the weakness of the competitor. Most political ads use this manner. For example, in an Obama election ad, it shows Hillary’s weaknesses. In a Hillary election ad, it also shows Obama’s weakness. The Korean ads can not do that, because the government controls them by stopping bad ads. If someone uses bad ads, they might pay a fine or go to jail.

The American ads and the Korean ads have different expressions, limits on expression, and difference in the level of sexual expression. If you are interested in American culture, you should watch TV commercials. It is the best way.